Exchange Data International (EDI) in partnership with Woobler, has published a study on the critical role played by voters in the eight key swing states.
Utilizing SRS’s US demographic database and referencing the 2016 results, the EDI team discovered that the 2016 Presidential election hinged on just 26.61% of the electorate and the result was decided by merely 0.52% of the total voters in these states. The study also highlighted that a low turnout rate in 2016 was a major contributing factor to Trump’s victory.
Ken Zockoll, CEO of SRS, commented: